As the Chief Marketing Officer, Felicia knew that she had a major problem on her hands. Early drafts of SemCo's new marketing campaign had been leaked during an overnight hack, and unfinished artwork was now floating around the internet three days before the year's largest sales conference. Her panicked Art Director must have called five times in the past half-hour. Were they going to press ahead with the work they've done, or scrap everything in favor of their "Plan B" art?
If you've been to business school, you might be having flashbacks right now. That's a classic beginning to one of hundreds of case studies you probably read. But the format is also familiar to people in medicine, law and STEM, not to mention the corporate and military applications that use scenario training. They are, in essence, stories. But it's storytelling with a purpose: to sharpen management acumen, decision-making, soft skills and information analysis. And today, the case method is practiced around the world.
The case method of learning came to prominence in the early 20th century, as Professors at Harvard University's business and law programs realized that textbooks and lectures were not sufficient in teaching students the most important aspects of their craft. So, they went out into the field. They interviewed professionals, from experts of high finance to textile factory workers. They talked candidly about their mistakes and successes. Educators analyzed these stories for their most potent learning objectives and brought them back into the class, where students debated each other on how best to solve the problems, and what decisions to take.
Today, Caseworx builds both true and dramatized interactive scenarios for corporate and business education. We build them from the ground up as proprietary modules for corporate training, and we build generalized series in subjects that can be taught to Learners around the world. In every instance, our goal is not to make another passive learning experience with fancy graphics, but an interactive platform that gives Learners a real taste of the real-world complexities they'll be facing. And to deal with it.
We love the case method of learning. We use them in our classroom. Let's bring this powerful tool to every type of Learner who wants to improve those skills that will help them achieve their goals.